Advertise to a tech-savvy audience looking for new products
Promote your product or service to an audience that is actively looking for recommendations. Our loyal readership consists of creatives, entrepreneurs and technologists curious about new ways for improving their professional and privates lives.
Overview
- Active subscribers ~33,000
- Email open/click rate ~52%/22%
- Top reader origins US, UK, DE, AU, CA, Rest of EU
- Occupation profile People in creative and leadership roles working in tech, design, publishing, media
- Newsletter frequency Once weekly (usually Tuesday morning Australian Eastern Time)
- Slots per issue Only 1 main sponsor
Performance
In late 2020/early 2021, Alex Hillman booked two sponsor slots to promote his book Tiny.MBA and shared the results of his campaign openly afterwards. He sold over 100 books with an impressive conversion rate of close to 8% (resulting in a four-fold ROI). His second sponsor slot a couple of months later performed similarly, but with an even better conversion rate.
(Obviously, every advertising campaign performs differently and these numbers do not represent an expected average performance.)
Pricing and availability
Use the link below to view current pricing and availability. Once you’re ready, click on an open slot to proceed with the booking.
View availability + book a slot →
Possible ad formats
You can choose one of the following three formats. For live examples, please browse our archive of past issues.
Format A
Text-only ad in the same look as our app recommendations just below the ad. No images needed. Great for promoting digital products or services.
- Main title 2–3 short words (we may edit this)
- Name & URL Name of your product and URL
- Byline 5–7 words that summarise your product
- Description The description of your product (320 characters max)
Format B
Same as format A but with a square image. Great for promoting digital products or services.
- Main title 2–3 short words (we may edit this)
- Name & URL Name of your product and URL
- Byline 5–7 words that summarise your product
- Description The description of your product (280 characters max)
- Image A square image (JPG only, 800 by 800 pixels). The image should not contain fine details or try to communicate a complicated message. Simple photos, graphics, or illustrations work best to get attention.
Format C
Image with one block of text. Ideal for agencies, image campaigns, announcements etc.
- Main title 2–3 short words (we may edit this)
- Description The main body text (450 characters max, can contain multiple links)
- Image A square image (JPG only, 800 by 800 pixels). The image should not contain fine details or try to communicate a complicated message. Simple photos, graphics, or illustrations work best to get attention.
Add some classifieds
Each issue of DD also contains four (4) short, affordable, text-based classified ads towards the bottom. (Scroll down in any issue of our newsletter to see examples).
For an even more impactful campaign, we recommend combining your sponsor slot with a few classified ads to keep the brand top-of-mind with our readers. For instance, you could book a classified ad every other week for two months leading up to your main sponsor slot. You can view available classified slots here. Contact us for advice on how to build a campaign that includes classified ads.
Make a booking
If you are ready to book a slot, please use the following link:
View availability + book a slot →
You will receive an email receipt after your booking. Please reply to that email to send us your ad assets.
If you have any questions or if you like to book an ad in more than just one issue, please email us. Subject to our advertising terms.