Advertise to a tech-savvy audience looking for new products
Promote your product or service to an audience that is actively looking for recommendations. DD’s engaged, ethically-minded readership consists of creatives, entrepreneurs and technologists curious about new ways of enhancing their professional and private lives.
Overview
- Subscribers ~43,000
- Email open/click rate ~55%/12%
- Top reader origins US, UK, DE, AU, CA, Rest of EU
- Occupation profile People in creative and leadership roles working in tech, design, publishing, the arts, media
- Newsletter frequency Once weekly (usually Tuesday morning Australian Eastern Time)
- Ads per issue 1 main sponsor & 4 classifieds
Performance
In early 2021, Alex Hillman booked two sponsor slots to promote his book Tiny.MBA and shared the results of his campaign online afterwards. He sold over 100 books with an impressive conversion rate of close to 8% (resulting in a four-fold ROI). His second sponsor slot a couple of months later performed similarly, but with an even better conversion rate.
(Every advertising campaign performs differently and these numbers do not represent an expected average performance.)
Available ad options
Each issue of DD features one (1) main sponsor slot towards the top of the newsletter and four (4) short, text-based classified ads towards the bottom.
For live examples, please browse the archive of past issues.
Main Sponsor
Choose from one of three possible formats.
Format A is a text-only ad that appears in the same look as our app recommendations just below the ad. Great for promoting digital products or services.
- Main title 2–5 short words (I may edit this)
- Name & URL Name of your product and URL
- Byline 5–8 words that summarise your product
- Description The description of your product (320 characters max)
Format B is similar to format A but includes a square image. Great for promoting digital products or services.
- Main title 2–5 short words (I may edit this)
- Name & URL Name of your product and URL
- Byline 5–8 words that summarise your product
- Description The description of your product (280 characters max)
- Image A square image (JPG only, 800 by 800 pixels). The image should not contain fine details or text that competes with the text next to it. Simple photos or illustrations work best to get attention.
Format C has an image with just one block of text next to it. Ideal for agencies, image campaigns, longer announcements etc.
- Main title 2–5 short words (I may edit this)
- Description The main body text (450 characters max, can contain multiple links and some text in bold/italics)
- Image A square image (JPG only, 800 by 800 pixels). The image should not contain fine details or text that competes with the text next to it. Simple photos or illustrations work best to get attention.
Classified Ad
Each issue of DD contains four (4) short, text-based classified ads in the bottom half of the newsletter. Classifieds are limited to 180 characters of plain text and only one link. (Scroll down in any issue in the archive to see examples).
You can book classifieds as standalone ads, but many sponsors like to book a classified a few weeks before and after their main sponsor slot to keep the brand top-of-mind with DD readers.
Make a booking
Click on the button below to view the current ad calendar, then click on any available slot to book your ads. If all slots are currently booked, add your email address to our waitlist below.
View availability + book a slot →
You will receive a tax receipt via email after your booking. Please reply to that email with any questions, or email me directly. All ad bookings are subject to our terms.
Join the waitlist to be notified
Ad slots in DD usually sell out quickly. Add your email address below to receive a short email update when new classified and sponsor slots become available. (Your email address won’t be added to any other lists.)